01 — Clarified Consulting

AI that frees your people
and grows your business.

Clarified helps $1M–$50M companies put AI to work the way it should be — in service of the people doing the work. Built by an operator who delivered AI at Fortune 100s through Accenture, then shipped it inside his own business at Tumble.


02 — Origin

We did this at Tumble.
People asked how.
So we started helping.

We didn't set out to be consultants. We were running a business, and using AI to run it better. We shipped roughly a dozen agents in production at Tumble — for retention, dispatch, marketplace balancing, even a vision model that reads laundromat price boards from photos.

Other operators saw what we'd built and asked how they could do the same thing in their own business. Clarified is the answer to that question, written down — and then built.


03 — The gap

You don't need another consultant. You need someone who has actually shipped this.

i

The headlines are underselling it.

91% of SMBs using AI report revenue increases. At highly AI-exposed firms, revenue per employee is growing roughly 27% a year — about three times the rate of laggards. The question isn't whether AI works. It's which part of your business to point it at.

ii

Your team has tried ChatGPT.

It's a glimpse of what's possible. It is not a process that runs your business. The gap between those two things is where almost everyone gets stuck.

iii

Most AI consultants have never run a business.

You've talked to consulting firms. You've gotten frameworks. What you actually need is someone who has shipped this — in their own company — and can do it again in yours.


04 — Not ready

You don't need to be ready.
That's the reason we're useful.

“I'd love to use AI, but our systems are too basic. We don't have a real CRM. Half our data lives in spreadsheets, the other half lives in people's heads. We're not ready.”

We hear that every week. It isn't a reason to wait — it's the reason we're useful.

Scott doesn't plug AI into your stack. He builds the stack — or the pieces of it that are missing — as part of the engagement. CRM cleanup, data pipes, knowledge bases, integrations, the agents on top of all of it. Whatever's already working stays working. Whatever's missing gets built. You end up owning a system that runs, not a slide deck about what you could do if you were ready.


05 — Services

Two ways we build something for you.
And one way we stay in the room after.

Cost · Efficiency

Free your people from busywork.

AI in the workflows you already run — intake, quoting, support routing, reporting. Your team gets time back for the work that actually matters.

Learn more

Growth · Leverage

Grow the business with AI.

New capabilities, leverage, and agentic workflows that weren't possible before. Things your competitors can't do — because they haven't figured out that they can.

Learn more

Ongoing · Partnership

Fractional AI leadership.

A senior AI operator in the room — for the businesses that want one without the cost of hiring full-time. Strategy, review, and direction on a cadence that fits.

Learn more

Underneath those three sit the actual shapes of the work: twelve patterns we've seen work →


06 — How we work

Listen → Map → Build → Hand off.

Four steps, in order. The order matters. We don't skip ahead and we don't reshuffle.

01

Listen.

We start with your business, not the technology. Critical functions, the tech stack you actually run on, what's working and what isn't. No frameworks, no templates.

02

Map.

We tell you the truth about where AI helps, where it doesn't, and where investing in your people is the better move. You leave this step with a written plan you can act on — even if you act on it without us.

03

Build.

We ship working systems, not strategy decks. Code, models, agents — running in your stack, integrated with your tools, owned by you. Designed from day one for the people who'll operate them.

04

Hand off.

Everything we build is yours. We document it. We train your team to operate it. We leave you owning what was built — and we say so in writing.


07 — Case study

Tumble · Marketplace

The marketplace balancing agent.

At Tumble, we built an autonomous agent that balances a two-sided laundry marketplace in real time. It forecasts demand, monitors supply, and pulls four levers — guaranteed earnings offers to contractors, outbound SMS to the ones most likely to pick up a shift, customer-side surge pricing, and targeted nudges to customers about to reorder — to keep supply and demand in balance.

It replaced the daily “what incentive should we run today?” decision with an orchestrator + sub-agent loop that runs continuously.

Decision levers

4


Guaranteed earnings, SMS outreach, surge pricing, demand nudges.

Cadence

Real-time


Continuous balancing instead of one daily marketing decision.

Agents in production

~12


At Tumble. The marketplace balancer was one of them.

That was one of roughly a dozen agents we shipped at Tumble — from churn intervention to SEO research to a vision model that reads laundromat price boards from photos.

See more of the work

08 — Questions

What operators actually want to know.

How is this different from hiring a consulting firm?

Most AI consultants have never run a business. Scott has. He delivered AI at Fortune 100s through Accenture, then left to become an operator at Tumble — where he and his team shipped roughly a dozen agents in production. Clarified is the firm he wished existed when he was the one doing the hiring.

Practically: no slide decks, no frameworks, no army of junior consultants. Scott shows up. He looks at your business. He builds things, or tells you not to.

Question 1

Will AI replace my employees?

We will never sell you on AI as a way to shrink your team. That isn't how we think about this work, and it isn't how we did it at Tumble.

We follow Bob Chapman's Truly Human Leadership philosophy from Barry-Wehmiller: a business is measured by the way it touches the lives of the people in it. AI, done well, makes those people more capable, more valued, and freer to do the work that actually matters. We will help you use it to make your team — and your business — bigger in the ways that count.

Question 2

Why not just use ChatGPT?

Your team probably already does, at least a little. ChatGPT is a glimpse of what's possible — it isn't a process that runs your business.

The work we do is the gap between a cool demo and a system that handles real customer intake, real quoting, real dispatch, every day, inside your stack, with your data, integrated with your tools. That's a different problem and it's the one most companies get stuck on.

Question 3

What does this cost?

Pricing depends on what we find together. As a market reference point, most first-year AI implementations for $1M–$50M businesses land somewhere in the $20k–$75k range; ambitious platform-shaped builds run higher. Those are industry norms, not Clarified quotes — the real number depends on what we find in your business.

The first call is always free. Let's figure out if there's a fit before anyone commits to a number.

Question 4

How long does this take?

Workflow fixes — things like a concierge layer, an agentic quote desk, or field-service triage — typically land in 4–10 weeks. Bigger agentic builds (the ones that unlock a new capability rather than clean up an existing one) run 8–16 weeks for a first version, and often continue from there.

The first conversation is free, and scoping the timeline is one of the first things we'll do together.

Question 5

What happens if the AI makes a mistake?

AI systems make mistakes. So do people. The question is whether the system catches them, and whether the cost of a mistake is bounded.

We design the workflows we build for this from day one — confidence thresholds, human review where it matters, escalation paths, audit trails. The result is a system you can trust because you understand what it can and can't do, not because it claims to be perfect.

Question 6

What if our systems aren't ready for AI?

That's what we hear most — and it's not a reason to wait. Scott doesn't just plug AI into an existing stack. He builds the stack, or the pieces of it that are missing, as part of the engagement. CRM cleanup, data pipes, knowledge bases, integrations, the AI agents on top of all of it.

If you've got a modern stack, we'll meet it where it is. If you've got a spreadsheet and a Gmail inbox, we'll build what's missing alongside you. Either way, you end up owning a system that runs the business with AI in it — not a slide deck about what you could do if you were ready.

Question 7

How will we know it's actually working?

The cleanest single metric is revenue per employee. If that number is going up over time, the AI is earning its keep. If it's flat while revenue grows, the business is scaling human labor wearing an AI coat — and we'll tell you so.

There is a trap where revenue goes up because headcount went up, not because AI took on more of the work. We build our engagements so that trap is visible in the numbers, and we'll flag it the moment we see it.

Question 8

Are you only working with companies in San Francisco?

No. We're based in San Francisco and we work with operators anywhere. Most of the work is remote; we travel for the engagements that need it.

Question 9


09 — The founder

“I delivered AI at Fortune 100s through Accenture, then left to run my own business. I built Clarified because most AI advice for SMBs comes from people who've never run one — and because AI done right makes a business and the people in it better, not smaller.”
Scott PattersonFounder, Clarified Consulting · Founder of Tumble

Get in touch

Let's see if there's a fit.

The first call is always free. Scott personally replies within one business day. No slides, no pitch — just a conversation about what you're trying to figure out.